A web site term.

A 'hit' is a request for 1 item from a web site.

It is not a very useful measurement because a web page is normally made up of a mixture of text, images and other types of media such as Flash. Each of these is a separate file. So viewing a single page will cause many hits.

A better measurement of visitors traffic is 'page views' which counts the delivery of an entire page as 1 event.

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